Cooperative acknowledged by Council of Rural Electric Communicators and NRECA
DURANGO, Colo. – La Plata Electric Association (LPEA) has received recognition in the 2011 “Spotlight on Excellence” awards program, honored with five awards in the national competition sponsored by the Council of Rural Electric Communicators (CREC) and the National Rural Electric Cooperative Association (NRECA).
A special luncheon recognized all award recipients, including LPEA representatives Mark Schwantes and Indiana Reed, during the Connect 2011 Conference held in Denver, Colo., May 9-12, 2011. Winning entries were displayed during the event.
LPEA received an Award of Excellence for Writing/Best News Story; Awards of Merit for the “Just One Block” (Green Power) marketing campaign and the Round Up Foundation brochure; and Awards of Mention for its Colorado Country Life newsletter and the photo of the line crew working above Tacoma, shot by Foreman Lineman Tom Gottlob and used in various print ads and as the cover of the 2009 Annual Report.
“LPEA received the notoriety throughout the national rural cooperative network, but none of it would have happened without our marketing communications specialist Indiana Reed,” said Greg Munro, LPEA CEO. “In addition to her talent as a writer, Indi’s inherent understanding of how to reach our members on a variety of levels with a number of marketing communications tools was recognized by the national judges. I am proud to say that one of my best decisions in my entire career was to enter into a contract with Indi to provide LPEA with top-notch marketing and communications talent. She is absolutely the best!”
Participants in the awards competition competed with electric cooperatives of similar sizes in 19 categories. Electric cooperative communicators and marketing professionals submitted nearly 800 entries in the Spotlight on Excellence program. Faculty members from the University of Missouri – Columbia, University of South Carolina and the University of North Carolina – Chapel Hill judged the entries.
“Marketing is a team effort,” said Reed, who also serves as LPEA’s PIO (public information officer). “So credit for these awards also goes to graphic designer Lisa Morales of Chimera Communications, McCarson Jones of Red Scarf Shots and Basin Printing & Imaging – and of course LPEA Foreman Lineman Tom Gottlob for that great photo. I couldn’t enter into these types of projects without the support of creative people doing what they do best.”
The annual Spotlight awards competition, now in its 23rd year, recognizes the top-rated communication and marketing efforts by electric cooperatives and related organizations from throughout the nation.
“The judges noted that electric cooperatives are being challenged to communicate to the people they serve in more ways than ever before,” said Maggie Tilley, administrator of Spotlight on Excellence. “Printed newsletters, news releases, websites, social media, videos, and information in bills are all more important than ever to keep members updated.”
The Council of Rural Electric Communicators was organized in 1982, and seeks to advance the recognition, education, and professionalism of electric cooperative communicators and their affiliated organizations. It is a volunteer association working on behalf of more than 4,000 electric cooperative communicators across the United States.
The National Rural Electric Cooperative Association, the service organization representing the national interests of cooperative electric utilities, coordinates the Council’s activities. Other national organizations supporting the work of the Council are the National Rural Utilities Cooperative Finance Corporation, the National Cooperative Services Corporation, the National Rural Telecommunications Cooperative, and Federated Rural Electric Insurance Exchange.
LPEA, a Touchstone Energy Cooperative established in 1939, provides to its more than 30,000 members, with in excess of 40,000 meters, safe, reliable electricity at the lowest reasonable cost, while being environmentally responsible. For additional information, contact LPEA at 970.247.5786 or visit www.lpea.coop.