Living in the “heart” of your power
We’re “The heart of your power…”
As with all organizations, developing a marketing tagline that “speaks” about the business is important for corporate identity. Thus, LPEA initiated “The Heart of Your Power,” which embraces the cooperative’s identity on a number of levels.
“Yes, it references LPEA’s core business, which is distributing electricity to cooperative consumer-members, making sure you can power your smart phone and turn those lights on,” says Ron Meier, manager of engineering and member relations. “But it also references our people. We are you. We’re all right here – the people at LPEA are at the heart of your power.”
Indeed, from operations (the line crews and dispatchers who are “on” 24-7), to finance and member services, to engineering, plus those looking to the future, who continue to explore and implement advanced technology and new ways to provide electricity more efficiently and in an environmentally responsible fashion. Lots of personalities, a multitude of skills – LPEA wouldn’t be anything without its people.
And LPEA’s “people” represent the entire service territory. Some consumer-members might assume the co-op is Durango-centric, as the corporate headquarters are in Bodo Park, Durango. But LPEA also serves consumer-members in Archuleta County from the Pagosa Springs district office staffed by employees who are part of communities in that area. The “people” truly live throughout the region, as is referenced in the above graphic.
“We literally went through the personnel list to see where everybody lives,” says Meier. “We work together and generally know who lives where, but we never put it all together. As indicated in the graphic, prepared by our talented GIS folks Don Short and Misty Fredrickson, LPEA’s employees reside and represent essentially every residential community in our service territory.”
In La Plata County, a good number do reside in Durango and Bayfield proper, but many call Hesperus, the Dryside and Durango West, as well as, Bondad, Oxford and Ignacio, Florida Mesa, Grandview and northeast toward Vallecito home. Similarly, in Archuleta, the greater concentration is near the town, generally due to the abundance of wilderness area and the San Juan National Forest, but employees live as far north as the Hinsdale County Line, and south on Hwy 84 and east toward Conejos County. Several others even live as far afield as south in the Farmington area and west in Mancos.
In addition to being actively involved in volunteer endeavors in their communities, LPEA employees are also LPEA consumer-members, and thus are valuable resources for their neighbors. Most all maintain personal electric service accounts and understand the concerns their friends and neighbors have with reliable power deliver, cost and concern for the environment.
“Bottom line is, all of LPEA’s employees are invested in this region and care about their communities, plus available to assist in any way they’re able,” says Meier. “We’ve got more than 33,000 consumer-members with more than 43,000 meters, 109 employees, and two locations, but LPEA is ONE cooperative at the heart of your power.”